Lytro - a new camera that can change the focus to the already made photos, went on sale this week.
This technology is so revolutionary that Steve Jobs has held talks with Lytro, wanting to build this camera in future models of iPhone.
Lytro was designed by Wren Ang, who began the development of the camera while still at Stanford University. The camera, made in the form of telescope uses a so-called "light field technology" which allows you to change the focus is after the photo was taken. Looking at the screen Lytro, the user can shift the focus from a subject in the foreground, for example, on the subject of the background. This was possible because the Lytro uses powerful sensors to capture significantly more light than conventional cameras.
The head company Lytro Eng, who was born in Malaysia and grew up in Australia, calls these images "living pictures", alluding to the possibility of manipulating them.
If you look at Lytro photos on a PC, mobile phone or tablet, the images are seen as an animation rather than a static image. The simple clicks to move the focus to any of the objects.
You can share files Lytro as a Flash-animated by email or on social networks. After selecting the desired focus, you can save the image in JPEG.
This unit has not one or two but many lenses that collect all the available light to create a "living image". The software inside the camera constructs a 3D-image, which you can select the focus. Thus, these images can be viewed in three-dimensional format, even without making additional changes.
Camera model with a storage capacity of 16 gigabytes, the size is not more than a pack of butter and fits easily in your pocket. Its price will be $ 499, and it can store up to 750 pictures. Another model with 8GB of memory will cost $ 399 and can store up to 350 photos.
"Familiar to us digital camera was literally re-opened - not improved or reconstructed, and completely updated from top to bottom," - said in the review of the newspaper The Wall Street Journal. "I see it as a revolution in amateur photography."
In the newspaper The New York Times opportunities Lytro called "awesome" and "amazing."