The largest conversion of top level domain names.
Familiar to us top-level domain names will soon face new competitors.
Rows of top level domain names such as. Com,. Net and. Org, may soon be replenished domains. Google,. Amazon, and even. Porn.
Total received more than 2,000 entries, among which are such as ". Pizza," ". Space" and ". Auto".
Many private companies seeking to register the names of their brands. For example, Google and Amazon.com, want to get their orders in the dozens of names, including ". App," and ". Play.".
Such a stir up in connection with the largest expansion of top-level domain, which was launched by Internet Corporation for Assigned Names and Numbers, or ICANN, a non-profit organization that manages domain names.
ICANN has published a list of all applications for new top-level names.
According to ICANN, this step will open new horizons of creativity in the global network, as well as meet the needs of consumers. But this extension was greeted with cold shower of criticism from many corporate executives, as well as the U.S. government, claiming that hundreds of new top level domains will lead to confusion of Internet users, and cause chaos among the owners of trademarks and copyrights. Others complain that the move is tantamount to the privatization of the Internet.
"Our fundamental duty is to increase competition and consumer choice, as well as in the promotion of innovation, and focus on what the program is," - responded to the criticism, Rod Beckstrom, manager of ICANN, at a press conference in London.
Become a registrar-level domain will cost you dearly. Each application will cost $ 185,000 lump sum, plus $ 25,000 per year.
It remains unclear whether the program such an investment. The expansion of domain names occurs at reducing the share of viewing Web pages, as consumers spend more time on social networks and applications for smart phones.
ICANN will allow trademark owners to protest the proposed domain names. Start evaluation of the proposals will begin next month.
The first approved domains will be ready early next year.